Privacy Policy

Vijaykumar Satyamsetti ("we," "us," "our"), operating AskHoro, is the Data Fiduciary responsible for your personal data under this Privacy Policy.

Email: support@askhoro.com · Grievance Officer: Vijaykumar Satyamsetti, support@askhoro.com.

• Identity/contact data: name, email address, phone number.
• Birth data: date of birth, time of birth, place of birth, and gender if voluntarily provided — collected because they are required to compute your astrological chart.
• Content you provide: your astrology questions/prompts, and any support communications.
• Generated content: the reports and responses created for you.
• Account/technical data: login credentials (stored securely, not in plain text), account activity.
• Device/usage data: IP address, browser type, device information.
• Cookies and analytics data (see our Cookie Policy).
• Payment/order data: transaction records, order history — not your full card/payment credentials, which are handled directly by our payment processor, Razorpay.

We process your personal data on the basis of your consent (given when you create an account, submit a request, or make a purchase), and, where applicable, to perform our contract with you or to comply with a legal obligation (e.g., tax record-keeping).

We aim to tell you what we collect and why at the point of collection, not only in this Policy — including through the consent checkboxes at signup and checkout.

We collect only the data reasonably necessary to provide the Service, and do not require information (such as gender) that is not necessary for a given feature — such fields are marked optional.

We use your personal data only for the purposes described in this Policy, and not for a materially different purpose without further notice or consent, except where required by law.

Your birth details, questions, and related information are processed using artificial intelligence, including third-party AI service providers, to generate your personalised astrological content. See Section 10 and our AI Usage & Safety Disclosure.

We use third-party AI providers to generate Content. These providers process the data we send them (which may include your birth details and questions) under their own commercial/API terms. We do not claim that your data is never shared with anyone — it is shared with the specific categories of processors named in this Policy, for the specific purposes described, and not otherwise sold or shared for unrelated purposes.

We share personal data with the following categories of third-party processors, each acting on our instructions for the stated purpose only:

• AI service providers — to generate astrological interpretations and chat responses.
• Razorpay (payment aggregator) — to process your payments; Razorpay handles your payment credentials directly and we do not receive or store your full card details.
• Cloud hosting and database providers — to store and run the Service.
• Analytics providers (if used) — to understand how the Service is used, in aggregate.
• Email/SMS/WhatsApp providers (if used) — to send order confirmations, OTPs, and (with your separate consent) marketing communications.
• Customer-support tools (if used) — to manage and respond to your support requests.
• Error-monitoring tools (if used) — to help us detect and fix technical issues.

We require these processors to handle your data securely and only for the purposes we specify, to the extent we are able to negotiate or accept such terms with each provider.

See our full Cookie Policy.

Where used, we may use advertising/retargeting technologies (e.g., Meta Pixel, Google Ads conversion tracking) to measure and improve our marketing, governed by the relevant platform's own privacy terms and our Cookie Policy consent controls.

We retain your data only as long as necessary for the purpose it was collected, except where a longer period is legally required (e.g., financial records).

You may request deletion of your personal data at any time by contacting support@askhoro.com. We will delete your data within a reasonable period, except data we are legally required to retain (such as financial/transaction records).

You may delete your account at any time from Account settings (select your name in the header) or by contacting us. Deletion takes effect immediately and removes your birth details and family profiles, conversations, remembered notes, reports and sign-in; payment and credit records are kept without your name or email where the law requires them (Section 14).

Subject to applicable law, you have the right to: access the personal data we hold about you; correct inaccurate data; request deletion (subject to Section 15); withdraw consent at any time (Section 18); and lodge a grievance (Section 21).

You may withdraw consent for a specific processing activity (e.g., marketing communications) at any time without affecting the lawfulness of processing carried out before withdrawal, or the continued provision of core Service features that do not depend on that consent.

You can rename or remove saved birth profiles under Family & Friends and delete your account from Account settings. To correct anything else, contact support@askhoro.com.

You may request a copy of the personal data we hold about you by contacting support@askhoro.com.

See our Grievance Redressal Policy. Grievance Officer: Vijaykumar Satyamsetti, support@askhoro.com.

We implement reasonable technical and organisational security measures, including encryption in transit and at rest, access controls, and regular review of who has access to personal data, to protect your data against unauthorised access, loss, or misuse.

In the event of a data breach affecting your personal data, we will take reasonable steps to investigate, contain, and remediate the incident, and will notify affected users and, where legally required, the relevant regulatory authority, in accordance with applicable law.

The Service is intended for users aged 18 and above. We do not knowingly collect personal data from anyone under 18. If we become aware that we have done so, we will delete it.

Some of our third-party processors may process your data on servers located outside India. We take reasonable steps to ensure such transfers are subject to appropriate safeguards, in accordance with applicable Indian law on cross-border data transfer.

See Section 25. We do not transfer your data to a jurisdiction restricted under applicable Indian law.

We may disclose personal data where required by law, a valid legal process, or to protect the rights, safety, or property of Vijaykumar Satyamsetti, our users, or the public.

We may update this Policy from time to time. Material changes will be notified via email or a prominent notice before they take effect.

Vijaykumar Satyamsetti
Privacy queries: support@askhoro.com
Grievance Officer: Vijaykumar Satyamsetti, support@askhoro.com